LifeRide Soars into Action
Since 1851, Kiehl’s products have been helping people look and feel their best from head to toe and they have been giving back all along the way. 2018 marks the 9th consecutive year that they have teamed up with amfAR, the Foundation for AIDS Research to help fight HIV/AIDS. This event, called LifeRide, is a charitable multi-day motorcycle ride, starting in Los Angeles on August 6th and ending in San Diego, where a team of celebrity riders will make eight stops at Kiehl’s stores to spread awareness. On hand to provide information about the amfAR will be rider and CEO Kevin Robert Frost and Kiehl’s Brand Ambassador Chris Salgardo. Since its inception, Kiehl’s LifeRide has raised more than $1.9 million, funding 10 cure-related research projects. This year alone Kiehl’s plans to donate $150,000 to benefit one of the world’s leading AIDS research foundations.
If you’re interested in helping the cause but can’t make the trip, Kiehl’s has released a LifeRide edition of their fabulous Ultimate Strength Hand Salve. 100% of the purchase price benefits the amfAR so go on, tell a friend, and buy a tube or two right now!
For more details on the ride which starts on August 6th please visit https://www.kiehls.com/liferide.